The "-core" phenomenon: nostalgia turned into an aesthetic
Cottagecore, cybercore, and a thousand others: why the web now files our moods and memories into moodboards labelled "-core".
What's stirring Instagram, TikTok and X in Luxembourg this week.
Cottagecore, cybercore, and a thousand others: why the web now files our moods and memories into moodboards labelled "-core".
A video format born in Luxembourg City racks up millions of views. We break down why it works.
Three letters, millions of views: the 'point of view' format is everywhere — including very local versions.
On social platforms, a few-second clip can circle the globe. We break down what turns a plain audio into a remix machine.
A simple move, a clear rule, and suddenly everyone joins in. We take apart what makes a challenge catch on, and remind you where to draw the line.
Every generation has its slang. Today it's born online and mutates at wild speed. We explain where these words come from and why they spread so fast.
Off-centre photos, slightly botched videos, bare captions: the "not too perfect" aesthetic rules. We explain this shift toward staged authenticity.
Oversized fur-look coat, dark glasses and quiet-but-expensive vibes: two opposite aesthetics are merging on Luxembourg's streets.
Slow a hit down, drown it in a little echo: the 'slowed + reverb' recipe fits the Grand Duchy's train-and-tram commutes perfectly. We break it down.
The hashtag that empties bookshop shelves is creeping onto Luxembourg's bookcases, and here's why.
The pistachio-kadayef bar that took over TikTok is landing in Grand Duchy windows, but beneath the crunch lies a real scarcity question.
The big AI-assistant craze lands in Luxembourg with a very local twist: the bots have to juggle French, Luxembourgish, German and Portuguese without dropping the thread.
Partner content: a look at a local app.
Half running race, half CrossFit, fully viral: here's why your coworkers suddenly all mention "their next Hyrox".
The wireless-headphone party format blowing up online is landing at Luxembourg's nights and festivals.
Voice AI assistants are booming, and in the Grand Duchy we're learning to whisper to our phones without looking lost.
Breakfast in France, lunch in Belgium, dinner in Germany: the '3 countries before tonight' video is now a classic, and Luxembourg is the perfect HQ.
Running in a group on Tuesday night has become the new date, the new brunch and the new feed, and Luxembourg is keeping pace.
The black disc isn't just a grandparents' thing anymore: decoding a revival that's landing in the Grand Duchy too.
From Portuguese to German, hits aren't all in English anymore: decoding a wave tailor-made for Luxembourg.
Luxembourg's fairground potato fritter is reinventing itself in smash, loaded and very photogenic versions.
All-night bingeing has become a national sport, and multilingual Luxembourg switches languages without a second thought.
Fiction shot vertically, in one-minute episodes, is reshaping what we still call a series.
After years of solo play behind a headset, the thrill of a room full of towers and cables is roaring back.