Web cultureThe "-core" phenomenon: nostalgia turned into an aesthetic
Cottagecore, cybercore, and a thousand others: why the web now files our moods and memories into moodboards labelled "-core".
2 min read
Social trends
What's stirring Instagram, TikTok and X in Luxembourg this week.
Web culture
TikTokThe Luxembourg coffee TikTok trend everyone's talking about
A video format born in Luxembourg City racks up millions of views. We break down why it works.
1 min read
TikTokThe 'POV' format that colonised Luxembourg's feeds
Three letters, millions of views: the 'point of view' format is everywhere — including very local versions.
1 min read
MusicWhy one sound goes viral (and another doesn't)
On social platforms, a few-second clip can circle the globe. We break down what turns a plain audio into a remix machine.
1 min read
TikTokAnatomy of a challenge: why you end up doing it
A simple move, a clear rule, and suddenly everyone joins in. We take apart what makes a challenge catch on, and remind you where to draw the line.
1 min read
Web cultureBrainrot, rizz, NPC: internet slang decoded
Every generation has its slang. Today it's born online and mutates at wild speed. We explain where these words come from and why they spread so fast.
1 min read
InstagramWhy Gen-Z prefers raw content over polished
Off-centre photos, slightly botched videos, bare captions: the "not too perfect" aesthetic rules. We explain this shift toward staged authenticity.
2 min read
Fashion"Mob wife" meets "old money": why Kirchberg loves having it both ways
Oversized fur-look coat, dark glasses and quiet-but-expensive vibes: two opposite aesthetics are merging on Luxembourg's streets.
1 min read
Music'Slowed + reverb': why slowed-down hits are on loop in Luxembourg
Slow a hit down, drown it in a little echo: the 'slowed + reverb' recipe fits the Grand Duchy's train-and-tram commutes perfectly. We break it down.
1 min read
TikTokBookTok in Luxembourg: when reading becomes a team sport
The hashtag that empties bookshop shelves is creeping onto Luxembourg's bookcases, and here's why.
1 min read
TikTokHas Dubai Chocolate Really Conquered Luxembourg?
The pistachio-kadayef bar that took over TikTok is landing in Grand Duchy windows, but beneath the crunch lies a real scarcity question.
1 min read
AIThe "Sunday Prompt": when Luxembourg makes AI chat in four languages
The big AI-assistant craze lands in Luxembourg with a very local twist: the bots have to juggle French, Luxembourgish, German and Portuguese without dropping the thread.
1 min read
SponsoredThis Luxembourg app wants to simplify your nights out
Partner content: a look at a local app.
1 min read· Demo Partner S.A.
SportHyrox: the cardio-festival turning Luxembourg into one giant gym
Half running race, half CrossFit, fully viral: here's why your coworkers suddenly all mention "their next Hyrox".
1 min read
MusicSilent disco: why everyone's dancing in headphones (and looking weird)
The wireless-headphone party format blowing up online is landing at Luxembourg's nights and festivals.
1 min read
AITalking to your AI in public: the new (awkward) reflex in Luxembourg
Voice AI assistants are booming, and in the Grand Duchy we're learning to whisper to our phones without looking lost.
1 min read
TikTokThree countries in one weekend: the cross-border road-trip going viral
Breakfast in France, lunch in Belgium, dinner in Germany: the '3 countries before tonight' video is now a classic, and Luxembourg is the perfect HQ.
1 min read
SportRun clubs: the real social network of 2026
Running in a group on Tuesday night has become the new date, the new brunch and the new feed, and Luxembourg is keeping pace.
1 min read
MusicVinyl Is Back (and Luxembourg Is Dusting Off Its Turntables)
The black disc isn't just a grandparents' thing anymore: decoding a revival that's landing in the Grand Duchy too.
1 min read
MusicRising Playlists: When Language Becomes the New Beat
From Portuguese to German, hits aren't all in English anymore: decoding a wave tailor-made for Luxembourg.
1 min read
FoodThe Gromperekichelchen Gets Its Street-Food Glow-Up
Luxembourg's fairground potato fritter is reinventing itself in smash, loaded and very photogenic versions.
1 min read
SeriesWeekend bingeing: why we can't drop the remote anymore
All-night bingeing has become a national sport, and multilingual Luxembourg switches languages without a second thought.
1 min read
TikTokThe vertical mini-episode: the show that fits in your pocket
Fiction shot vertically, in one-minute episodes, is reshaping what we still call a series.
1 min read
GamingThe LAN party comeback: why gamers are plugging PCs back in together
After years of solo play behind a headset, the thrill of a room full of towers and cables is roaring back.
1 min read