Matcha everywhere: why green took over our cups

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Why everyone's talking about it

Matcha everywhere: why green took over our cups

Lattes, ice creams, pastries: matcha is dyeing everything green and flooding feeds. We decode a trend blending wellness, aesthetics and a thirst for novelty.

4 hours ago·2 min

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Buzzing in the rest of the world

🇰🇷 South Korea

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🇺🇸 United States

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The trend fits the Grand Duchy's understated DNA perfectly.

🇫🇷 France

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🇱🇺 The Luxembourg echo

Lëtzebuergesch creators jump on it — local best-of.

🇨🇳 China

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🇱🇺 The Luxembourg echo

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🇮🇹 Italy

The 'tiramisù trend' takes over TikTok

🇱🇺 The Luxembourg echo

Local pastry chefs have fun reinventing it.

🇬🇧 United Kingdom

Vinyl makes a strong comeback among the young

🇱🇺 The Luxembourg echo

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