FoodMatcha everywhere: why green took over our cups
Lattes, ice creams, pastries: matcha is dyeing everything green and flooding feeds. We decode a trend blending wellness, aesthetics and a thirst for novelty.
2 min read
Articles tagged "Instagram"
FoodFoodThe viral café: when a venue becomes a selfie set
A photogenic drink, a colorful wall, a stretching queue: the viral café is its own phenomenon. We decode the mechanics behind venues that blow up online.
2 min read
FoodBrunch culture: why the weekend starts at the table
Neither quite breakfast nor quite lunch, brunch has become a weekend ritual. We decode why this hybrid meal brings so many together.
2 min read
Web cultureThe "-core" phenomenon: nostalgia turned into an aesthetic
Cottagecore, cybercore, and a thousand others: why the web now files our moods and memories into moodboards labelled "-core".
2 min read
InstagramBuzz of the week: 5 posts that got Luxembourg talking
Our weekly pick of the most shared and discussed content.
1 min read
FoodMatcha is sending queues out the door of capital cafés
Bright green, photogenic, all over Instagram: the year's star drink has found its fans in Luxembourg.
1 min read
InstagramWhy Gen-Z prefers raw content over polished
Off-centre photos, slightly botched videos, bare captions: the "not too perfect" aesthetic rules. We explain this shift toward staged authenticity.
2 min read
Instagram"Clean girl" and rosy cheeks: the no-makeup look that takes ten minutes (really)
"Like you're not wearing any" makeup is everywhere — and in Luxembourg it has a genuine morning purpose.
1 min read
InstagramThe Luxembourg creator to follow this month
Portrait of a local web public figure and what makes their content stand out.
1 min read
MusicFestival season: how Luxembourg lives its open-air summer on social media
Between open-air stages and overflowing stories, Luxembourg's musical summer is lived as much on the grass as on the feeds. We break the phenomenon down.
1 min read
ArtStreet art in Luxembourg: walls that turn into stories
Giant urban murals have become selfie magnets, and the Grand Duchy is starting to get the memo.
1 min read
ArtViral design: when the dullest object becomes a star
A chair, a lamp, a kettle: online, object design has become a niche sport Luxembourg quietly plays.
1 min read
SportRun Club Plus Coffee: Luxembourg's New Brunch?
Running in a group then sipping a flat white has become the number-one social ritual, and the Grand Duchy ticks every box for the format.
1 min read
SportHyrox: the cardio-festival turning Luxembourg into one giant gym
Half running race, half CrossFit, fully viral: here's why your coworkers suddenly all mention "their next Hyrox".
1 min read
SportPadel has conquered Luxembourg: how a sport became the new after-work hangout
Four players, glass walls, no need to be a pro: padel is less a sport than a brilliant excuse to hang out.
1 min read
FoodChristmas markets: how mulled wine became a feed sport
Hunting collector mugs and the best heated stall has become as much a social ritual as a winter classic.
1 min read
ArtImmersive exhibitions: art, or just the best selfie backdrop?
360-degree projected exhibitions are flooding feeds: we decode what the format really changes, Luxembourg edition.
1 min read
HumourFour seasons in one day: Luxembourg's favourite weather meme
The 'sun-rain-wind-sun' meme format is killing it online, and nobody lives it harder than the Grand Duchy.
1 min read
InstagramExpress city-break: what if your escape was two hours away by train?
The 'close-to-home travel' trend is bringing short train trips back in style, and from Luxembourg several big cities are just a platform away.
1 min read
SportRun clubs: the real social network of 2026
Running in a group on Tuesday night has become the new date, the new brunch and the new feed, and Luxembourg is keeping pace.
1 min read
SportPadel: the sport everyone posts
Halfway between tennis and squash, padel has become the most Instagrammable after-work activity, and Luxembourg books its slots at lightning speed.
1 min read
AIAI filters that transform selfies: why Luxembourg loves them
Stylised portraits, avatars, reimagined eras: the generative-filter wave flooded stories. A breakdown (and a caveat).
1 min read
MusicFestival Season: The Survival Guide to a Summer That's Heating Up
Wristbands, tote bags and queues: decoding festival fever and its Grand Duchy edition.
1 min read
FoodMatcha Everywhere: Luxembourg Cafés' New Obsession
Matcha's neon green has colonised Luxembourg City counters, from iced lattes to tinted pastries.
1 min read