FoodThe viral treat local bakers can't keep in stock
Born on social media, an indulgent recipe sparks queues and shortages.
1 min read
Articles tagged "Instagram"
Food
FoodSnack plates and "girl dinner": the art of the unbothered meal
Some cheese, a few olives, bread: the snacking meal has become a genre of its own. We decode the triumph of the freestyle plate.
2 min read
FoodBubble tea and matcha 2.0: when a drink becomes a show
Bouncing pearls, vivid green, gradient cups: the drink has become a visual object as much as a treat. We decode the hype.
2 min read
FashionSkin-minimalism: why doing less is suddenly winning
After years of ten-step routines, beauty is swinging back to less. We unpack why emptying your bathroom shelf became the new flex.
1 min read
Web cultureReading challenges: does counting your books actually help?
Fifty books a year, a December "reading wrapped", goals shared in stories. We decode reading-challenge culture, halfway between a brilliant motivator and a joy trap.
2 min read
FashionFestival fashion: why summer's free-spirited style wins every time
Glitter, fringe, head-to-toe relaxed looks: festival fashion has become a playground of its own. We decode the style that returns every summer.
2 min read
FashionThe 'summer body' decoded: what it really says about summer
Every spring, the phrase 'summer body' resurfaces. We decode this cultural discourse, how it's shifting, and the body-positive turn changing the conversation.
2 min read
InstagramRomanticising the everyday: the joy of missing out (JOMO)
Turning a morning coffee into a small event, savouring an empty Sunday: we unpack romanticising the everyday and the gentle art of JOMO.
2 min read
InstagramPhoto dumps and film: in praise of the imperfect image
Blurry shots, messy carousels, film grain: we're done with perfect. Why the aesthetic of imperfection is taking back our screens.
2 min read
SportWellness fatigue: when wellbeing becomes a chore
Endless routines, pressure to be balanced, constant optimisation: what if wellness is exhausting us? Let's decode.
2 min read
FashionWarm minimalism: why the cosy aesthetic took over
Cold minimalism has retired. Enter warm minimalism, all calm with a heartbeat. We break it down.
1 min read
SportPadel mania: why everyone is suddenly hooked
Half tennis, half squash, 100% addictive: padel has become the social sport par excellence. We decode the craze.
2 min read
MusicY2K revival and global waves: why genres come back
Y2K pop resurfaces, rhythms from elsewhere flood the playlists. We decode why musical genres return in waves.
2 min read
FoodMatcha everywhere: why green took over our cups
Lattes, ice creams, pastries: matcha is dyeing everything green and flooding feeds. We decode a trend blending wellness, aesthetics and a thirst for novelty.
2 min read
FoodThe viral café: when a venue becomes a selfie set
A photogenic drink, a colorful wall, a stretching queue: the viral café is its own phenomenon. We decode the mechanics behind venues that blow up online.
2 min read
FoodBrunch culture: why the weekend starts at the table
Neither quite breakfast nor quite lunch, brunch has become a weekend ritual. We decode why this hybrid meal brings so many together.
2 min read
Web cultureThe "-core" phenomenon: nostalgia turned into an aesthetic
Cottagecore, cybercore, and a thousand others: why the web now files our moods and memories into moodboards labelled "-core".
2 min read
InstagramBuzz of the week: 5 posts that got Luxembourg talking
Our weekly pick of the most shared and discussed content.
1 min read
FoodMatcha is sending queues out the door of capital cafés
Bright green, photogenic, all over Instagram: the year's star drink has found its fans in Luxembourg.
1 min read
InstagramWhy Gen-Z prefers raw content over polished
Off-centre photos, slightly botched videos, bare captions: the "not too perfect" aesthetic rules. We explain this shift toward staged authenticity.
2 min read
Instagram"Clean girl" and rosy cheeks: the no-makeup look that takes ten minutes (really)
"Like you're not wearing any" makeup is everywhere - and in Luxembourg it has a genuine morning purpose.
1 min read
InstagramThe Luxembourg creator to follow this month
Portrait of a local web public figure and what makes their content stand out.
1 min read
MusicFestival season: how Luxembourg lives its open-air summer on social media
Between open-air stages and overflowing stories, Luxembourg's musical summer is lived as much on the grass as on the feeds. We break the phenomenon down.
1 min read
ArtStreet art in Luxembourg: walls that turn into stories
Giant urban murals have become selfie magnets, and the Grand Duchy is starting to get the memo.
1 min read