Matcha everywhere: why green took over our cups
Lattes, ice creams, pastries: matcha is dyeing everything green and flooding feeds. We decode a trend blending wellness, aesthetics and a thirst for novelty.
Lattes, ice creams, pastries: matcha is dyeing everything green and flooding feeds. We decode a trend blending wellness, aesthetics and a thirst for novelty.
A photogenic drink, a colorful wall, a stretching queue: the viral café is its own phenomenon. We decode the mechanics behind venues that blow up online.
Neither quite breakfast nor quite lunch, brunch has become a weekend ritual. We decode why this hybrid meal brings so many together.
Cottagecore, cybercore, and a thousand others: why the web now files our moods and memories into moodboards labelled "-core".
Our weekly pick of the most shared and discussed content.
Bright green, photogenic, all over Instagram: the year's star drink has found its fans in Luxembourg.
Off-centre photos, slightly botched videos, bare captions: the "not too perfect" aesthetic rules. We explain this shift toward staged authenticity.
"Like you're not wearing any" makeup is everywhere — and in Luxembourg it has a genuine morning purpose.
Portrait of a local web public figure and what makes their content stand out.
Between open-air stages and overflowing stories, Luxembourg's musical summer is lived as much on the grass as on the feeds. We break the phenomenon down.
Giant urban murals have become selfie magnets, and the Grand Duchy is starting to get the memo.
A chair, a lamp, a kettle: online, object design has become a niche sport Luxembourg quietly plays.
Running in a group then sipping a flat white has become the number-one social ritual, and the Grand Duchy ticks every box for the format.
Half running race, half CrossFit, fully viral: here's why your coworkers suddenly all mention "their next Hyrox".
Four players, glass walls, no need to be a pro: padel is less a sport than a brilliant excuse to hang out.
Hunting collector mugs and the best heated stall has become as much a social ritual as a winter classic.
360-degree projected exhibitions are flooding feeds: we decode what the format really changes, Luxembourg edition.
The 'sun-rain-wind-sun' meme format is killing it online, and nobody lives it harder than the Grand Duchy.
The 'close-to-home travel' trend is bringing short train trips back in style, and from Luxembourg several big cities are just a platform away.
Running in a group on Tuesday night has become the new date, the new brunch and the new feed, and Luxembourg is keeping pace.
Halfway between tennis and squash, padel has become the most Instagrammable after-work activity, and Luxembourg books its slots at lightning speed.
Stylised portraits, avatars, reimagined eras: the generative-filter wave flooded stories. A breakdown (and a caveat).
Wristbands, tote bags and queues: decoding festival fever and its Grand Duchy edition.
Matcha's neon green has colonised Luxembourg City counters, from iced lattes to tinted pastries.