Thumbnails that make people want to click
The thumbnail is your shop window: give it as much care as the video.
A good video with a poor thumbnail often goes unnoticed. The thumbnail is the first thing your audience sees, sometimes the only thing before deciding to click.
Readable in one second
An expressive face, little text and strong contrasting colours read even when tiny. Test your thumbnail by shrinking it: if you can't read it anymore, simplify.
Stay honest with your content: a thumbnail that promises more than the video delivers disappoints and drives people away. Your audience's trust is worth more than one extra click.
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