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The team decoding Luxembourg's buzz.

Learning from short videos: why you think you've got it

Learning from short videos: why you think you've got it

A gesture shown once, a crisp explanation, and the very pleasant feeling of having learned something. Then you try it yourself and nothing comes. Short video is an excellent trigger - it's as a learning method that it misleads.

2 min read
Why your feed seems to know you inside out

Why your feed seems to know you inside out

You think about something, and the video shows up. The coincidence is unsettling enough that you end up suspecting the microphone - when far more ordinary explanations usually do the job.

2 min read
Subtitles on: why we read almost everything we watch

Subtitles on: why we read almost everything we watch

Even in your own language, even in a quiet room, even at home: the text stays on at the bottom of the screen. That small setting has become a default habit - and it does more than make the dialogue clearer.

2 min read
The first seconds: why so many videos open so hard

The first seconds: why so many videos open so hard

A punchy line, a question left hanging, a scene that starts mid-action: the opening of a video is almost always its most worked-on part. It's also the part that turns against itself the fastest.

2 min read
Voice notes: why we'd rather talk than type

Voice notes: why we'd rather talk than type

There are those who send voice notes several minutes long and those who dread them. Behind this small clash of formats sits a very simple question: who does the work?

2 min read
The screenshots we never open again

The screenshots we never open again

A recipe, a bus timetable, a sentence that felt right: you screenshot it and move on. The camera roll fills up with images you never look at again - and that isn't necessarily a problem.

2 min read
Second-hand is the new flexFashion

Second-hand is the new flex

Flexing a €4 thrift find harder than a brand-new bag: welcome to the era where the receipt is cringe and the second-hand rack is the flex.

1 min read