Cloned cafés: why they all look the same (and we love it)
Light wood, green plants, latte art: one global look has colonized cafés, and Luxembourg is no exception.
You push open a café door in Lisbon, Seoul or Luxembourg and feel like you've been here before: same vibe, same flat white, same plant wall.
The look the lens loves
This style is no accident: natural light, neutral surfaces and graphic details are built for the photo, and a photogenic café shares itself.
The Grand Duchy's multikulti version
In Luxembourg, this global look meets a crowd of thirty nationalities ordering coffee in four languages: the global clone becomes a very local meeting point.
Sources
- Analyse du style café Instagram mondialisé et de sa présence au Grand-Duché
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