Matcha everywhere: why green took over our cups
Lattes, ice creams, pastries: matcha is dyeing everything green and flooding feeds. We decode a trend blending wellness, aesthetics and a thirst for novelty.
Fashion, food, going out: the trends landing in the Grand Duchy.
Lattes, ice creams, pastries: matcha is dyeing everything green and flooding feeds. We decode a trend blending wellness, aesthetics and a thirst for novelty.
A photogenic drink, a colorful wall, a stretching queue: the viral café is its own phenomenon. We decode the mechanics behind venues that blow up online.
Neither quite breakfast nor quite lunch, brunch has become a weekend ritual. We decode why this hybrid meal brings so many together.
No logos, no noise, just good fabric you almost have to guess at. We unpack why quiet luxury fits a country wired to never overdo it.
Thrifting is no longer a budget constraint, it's become a flex. We unpack how secondhand went from fallback to a marker of good taste.
Structured blazer, white sneakers, crisp shirt, soft knit. We unpack how the office dress code loosened up without ever losing its seriousness.
Precise grind, single origin, latte art: specialty coffee is settling into Luxembourg cups. We decode a global groundswell.
Bold fur and dark glasses on one side, hushed sobriety on the other. Why these two opposite aesthetics blow up at once, and what it says about us.
No more loud logos: the understated-luxury trend fits the Grand Duchy's DNA perfectly. We break it down.
Bright green, photogenic, all over Instagram: the year's star drink has found its fans in Luxembourg.
"Like you're not wearing any" makeup is everywhere — and in Luxembourg it has a genuine morning purpose.
A chair, a lamp, a kettle: online, object design has become a niche sport Luxembourg quietly plays.
Running in a group then sipping a flat white has become the number-one social ritual, and the Grand Duchy ticks every box for the format.
Far from twitchy shooters, the "cozy gaming" wave bets on calm, pretty pixels and zero pressure — and it fits the long evenings of a multicultural Luxembourg perfectly.
Four players, glass walls, no need to be a pro: padel is less a sport than a brilliant excuse to hang out.
Hunting collector mugs and the best heated stall has become as much a social ritual as a winter classic.
Small Bluetooth trackers are becoming a mainstream reflex, and in Luxembourg they mostly cling to transport badges.
Leave at 6pm, sleep in a tent, clock in the next morning: the micro-adventure trend fits Luxembourg like a glove.
The 'close-to-home travel' trend is bringing short train trips back in style, and from Luxembourg several big cities are just a platform away.
Halfway between tennis and squash, padel has become the most Instagrammable after-work activity, and Luxembourg books its slots at lightning speed.
Wristbands, tote bags and queues: decoding festival fever and its Grand Duchy edition.
Matcha's neon green has colonised Luxembourg City counters, from iced lattes to tinted pastries.
No enemies, no timer, just a little farm and a virtual coffee: anti-stress games are becoming a mass phenomenon.
From mirror "chrome" to "jelly" nails, nail art now thinks it's contemporary art, and Luxembourg loves to pose.