FoodMatcha everywhere: why green took over our cups
Lattes, ice creams, pastries: matcha is dyeing everything green and flooding feeds. We decode a trend blending wellness, aesthetics and a thirst for novelty.
2 min read
Fashion & lifestyle
Fashion, food, going out: the trends landing in the Grand Duchy.
FoodFoodThe viral café: when a venue becomes a selfie set
A photogenic drink, a colorful wall, a stretching queue: the viral café is its own phenomenon. We decode the mechanics behind venues that blow up online.
2 min read
FoodBrunch culture: why the weekend starts at the table
Neither quite breakfast nor quite lunch, brunch has become a weekend ritual. We decode why this hybrid meal brings so many together.
2 min read
FashionQuiet luxury: why understated wealth speaks fluently here
No logos, no noise, just good fabric you almost have to guess at. We unpack why quiet luxury fits a country wired to never overdo it.
2 min read
FashionSecondhand: how vintage became a status symbol
Thrifting is no longer a budget constraint, it's become a flex. We unpack how secondhand went from fallback to a marker of good taste.
2 min read
FashionSneakers and suits: the hybrid wardrobe has won the office
Structured blazer, white sneakers, crisp shirt, soft knit. We unpack how the office dress code loosened up without ever losing its seriousness.
2 min read
FoodSpecialty coffee: why Luxembourg is quietly converting
Precise grind, single origin, latte art: specialty coffee is settling into Luxembourg cups. We decode a global groundswell.
2 min read
FashionMob wife vs old money: the great aesthetic divide
Bold fur and dark glasses on one side, hushed sobriety on the other. Why these two opposite aesthetics blow up at once, and what it says about us.
1 min read
Fashion'Quiet luxury' has quietly taken over Luxembourg's streets
No more loud logos: the understated-luxury trend fits the Grand Duchy's DNA perfectly. We break it down.
1 min read
FoodMatcha is sending queues out the door of capital cafés
Bright green, photogenic, all over Instagram: the year's star drink has found its fans in Luxembourg.
1 min read
Instagram"Clean girl" and rosy cheeks: the no-makeup look that takes ten minutes (really)
"Like you're not wearing any" makeup is everywhere — and in Luxembourg it has a genuine morning purpose.
1 min read
ArtViral design: when the dullest object becomes a star
A chair, a lamp, a kettle: online, object design has become a niche sport Luxembourg quietly plays.
1 min read
SportRun Club Plus Coffee: Luxembourg's New Brunch?
Running in a group then sipping a flat white has become the number-one social ritual, and the Grand Duchy ticks every box for the format.
1 min read
GamingCozy gaming: the chill-out break sliding into Luxembourg evenings
Far from twitchy shooters, the "cozy gaming" wave bets on calm, pretty pixels and zero pressure — and it fits the long evenings of a multicultural Luxembourg perfectly.
1 min read
SportPadel has conquered Luxembourg: how a sport became the new after-work hangout
Four players, glass walls, no need to be a pro: padel is less a sport than a brilliant excuse to hang out.
1 min read
FoodChristmas markets: how mulled wine became a feed sport
Hunting collector mugs and the best heated stall has become as much a social ritual as a winter classic.
1 min read
Web cultureItem trackers: the gadget saving the Grand Duchy's scatterbrains
Small Bluetooth trackers are becoming a mainstream reflex, and in Luxembourg they mostly cling to transport badges.
1 min read
Web cultureThe after-work micro-adventure: escaping without taking a day off
Leave at 6pm, sleep in a tent, clock in the next morning: the micro-adventure trend fits Luxembourg like a glove.
1 min read
InstagramExpress city-break: what if your escape was two hours away by train?
The 'close-to-home travel' trend is bringing short train trips back in style, and from Luxembourg several big cities are just a platform away.
1 min read
SportPadel: the sport everyone posts
Halfway between tennis and squash, padel has become the most Instagrammable after-work activity, and Luxembourg books its slots at lightning speed.
1 min read
MusicFestival Season: The Survival Guide to a Summer That's Heating Up
Wristbands, tote bags and queues: decoding festival fever and its Grand Duchy edition.
1 min read
FoodMatcha Everywhere: Luxembourg Cafés' New Obsession
Matcha's neon green has colonised Luxembourg City counters, from iced lattes to tinted pastries.
1 min read
GamingCozy games: the comfort-game wave that's taking over
No enemies, no timer, just a little farm and a virtual coffee: anti-stress games are becoming a mass phenomenon.
1 min read
TikTokNail Art: Your Nails Just Became a Mini Gallery
From mirror "chrome" to "jelly" nails, nail art now thinks it's contemporary art, and Luxembourg loves to pose.
1 min read